Data cleansing

If you have an in house prospect database how do you ensure it is up to date?
If you don’t update it regularly data decay will ensure that its worth diminishes relatively quickly.

The purpose of keeping your database clean and free from decay is quite simply wastage.

If you use your database to promote your products or services and you don’t have a programme in place to keep it up to date you can expect as much as 50% of contacts and 15% of company details to become inaccurate within 12 months.

If that’s the case for every $1000 you spend running a campaign, at least $150 will be wasted. If you use 100 hours of internal resources at least 15 hours will be wasted… what is the cost to you over 12 months?

The easiest way of ensuring that your data is fully up-to-date is to have an ongoing verification/contact programme in place. However, if you don’t have the time or the resources in place to do a thorough job in house you should outsource it.

You will have one of the most thorough telephone-based data cleansing services available in the US when you choose to use Xplore Infosystems. Database cleansing or list cleaning as it is sometimes known, is the process of telephoning companies from an out of date database with the objective of updating the contact details.

For example:

• Company name.
• Address & postcode.
• Telephone & fax
• numbers.
• Website address.

Appropriate contact name (with job title and email address where appropriate).
By investing in an ongoing sequential data cleansing program you can be sure that your data is accurate, up to date and able to be maximized. If you don’t data decay will continue to erode the effectiveness of your database and that will lead to compounded wastage.